Expert ChatGPT Ads & GEO: your advertising campaigns on OpenAI
Advertising is coming to ChatGPT, and with it, a previously untapped acquisition channel. A certified Google Partner and Microsoft Advertising Partner freelancer, founder of generation-de-leads.net, I design, launch and optimize your ChatGPT Ads campaigns and your GEO strategy to transform AI conversations into qualified leads.
- Google Certified Partner
- Microsoft Advertising Partner
- +€1.2 million in budgets managed per year
- Founder of generation-de-leads.net
ChatGPT Ads' "sponsored card" format: your offer appears below the AI's response, at the exact moment your prospect makes their decision.
ChatGPT Ads: OpenAI's advertising network, explained simply
ChatGPT Ads — often called OpenAI Ads — is OpenAI's advertising platform, integrated directly into the ChatGPT interface. When a conversation expresses a commercial intent (comparing providers, preparing a purchase, searching for a solution), a sponsored card can appear below the AI's response: your brand, an image, a headline, and a link to your website or landing page.
Tested in the United States since February 2026, the platform has been open in France and 31 other European markets since August 24, 2026. Ads are shown to users of the free Free and Go plans, representing the vast majority of ChatGPT's audience. After Google Ads and Meta Ads, a third major advertising ecosystem has emerged—and the best ad placements are being secured now.
Intent-based targeting
No keyword purchase: the ad is triggered by the context and intent of the ongoing conversation.
Native and transparent format
A clearly identified sponsored map, separate from the AI response, which it cannot influence.
Massive audience
Hundreds of millions of weekly users worldwide, now monetized in Europe.
First come, first served
Competition is still limited: advertisers who test today are building the history and the lead of tomorrow.
My services include ChatGPT Ads, OpenAI & GEO
End-to-end support: from accessing OpenAI's advertising network to qualifying your leads in your CRM.
Creation and management of your ChatGPT Ads campaigns
I take charge of the entire advertising setup on OpenAI, with only one obsession: the cost per qualified lead, not the vanity of impressions.
- Opening of access to the management system (partners or self-service)
- Strategy of intentions and communication angles
- Creation of sponsored cards: visuals and taglines
- Custom audiences, inclusions and exclusions
- Budget management and gradual ramp-up
- Clear, lead-oriented, and profitability-focused reporting
GEO strategy and AI referencing
Get your brand cited and recommended by ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews: organic visibility in the age of answer engines.
Landing pages and conversion funnels
Dedicated, fast pages designed to convert AI-generated traffic — the expertise developed on generation-de-leads.net, my complete lead generation environment.
Tracking, CRM and lead qualification
Proper attribution, scoring and automation: every euro invested is measured down to the signed lead, campaign by campaign, source by source.
SEA and Social Ads Synergy
ChatGPT Ads does not replace your other strategies: I orchestrate them Google Ads, Microsoft Advertising and Meta Ads in support, with official certifications from the two historical ad networks.
AI-optimized content
Structured pages, extractable responses, schema.org data and EEAT signals: content that generative engines can understand, reuse and cite.
GEO: Be visible where your customers ask their questions
Generative Engine Optimization (GEO) encompasses the techniques that enable your content to be understood, reused, and cited by generative AI. It does not replace the natural referencing It extends it. SEO positions your pages in traditional search results; GEO makes your brand a reference source in the responses of ChatGPT, Gemini, Perplexity, or AI Overviews.
Combined with ChatGPT Ads, GEO creates a powerful dual presence: your brand is mentioned in the response, and your offer is displayed directly below. The entire conversation works in your favor.
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AI Visibility Audit
Testing key queries in your sector on the main generative search engines: where do you appear, where do your competitors appear, and why.
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Content structuring
Direct and extractable responses, thematic cluster architecture, schema.org structured data: easy-to-cite pages for an AI.
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Authority and endorsements
Strengthening trust signals: third-party sources, reviews, consistency of information — AIs cite first what the web corroborates.
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Measurement and iteration
Tracking citations, AI traffic and conversions, then continuously adjusting content and campaigns.
A hybrid profile: media buyer, developer, and creator of lead generation environments
Many agencies are discovering AI-powered advertising; I'm already building complete systems for it. A certified Google Partner and Microsoft Advertising Partner, I manage over €1.2 million in advertising budgets annually, and I own generation-de-leads.net, specializing in the creation of lead generation environments: landing pages, tracking, CRM, nurturing.
In concrete terms: I don't just distribute your ads. I build everything that transforms a click into a customer — a complete and multidisciplinary expertise, with a single point of contact.
ChatGPT Ads and GEO: your questions
Is ChatGPT Ads available in France?
Yes. Following a pilot phase in the United States launched in February 2026, OpenAI opened ChatGPT Ads in France and 31 European markets on August 24, 2026. Access is being rolled out gradually via OpenAI and its partners, with a self-service manager being deployed for SMEs.
Are OpenAI Ads and ChatGPT Ads the same thing?
Yes. The official name of the program is ChatGPT Ads: it's OpenAI's advertising network integrated into ChatGPT. In common usage, people refer to it interchangeably as OpenAI Ads, ChatGPT Ads, or ChatGPT advertising.
How does targeting work on ChatGPT Ads?
Targeting is based on the context and intent of the ongoing conversation, the user's language and general location—not on purchased keywords. Advertisers can also import custom audiences, but never have access to the content of the conversations.
Who sees the ads in ChatGPT?
Ads are only displayed to users of the free Free and Go plans. Plus, Pro, Business, Enterprise, and Edu subscriptions remain ad-free.
What is the difference between GEO and SEO?
SEO aims to rank your pages in traditional search results. GEO (Generative Engine Optimization) aims to get your brand mentioned and recommended in responses generated by AI such as ChatGPT, Gemini, Perplexity, or Google's AI Overviews. The two disciplines are complementary and mutually reinforcing.
What budget should I plan for to get started?
It all depends on your industry, your objectives, and the value of a lead to your business. I favor a test-and-learn approach: a controlled initial budget, precise cost-per-lead measurement, and then scaling up based on what works. The exact scope is defined during the free quote.
Position yourself before your competitors
Every new advertising channel rewards early adopters: this was true for Google Ads, for Meta, and it's true today for ChatGPT Ads and GEO. Let's talk about your objectives; I'll provide you with concrete recommendations in just a few minutes.
Response within 24 hours. Service throughout France and internationally.