{"id":6096,"date":"2026-11-03T01:05:22","date_gmt":"2026-11-03T00:05:22","guid":{"rendered":"https:\/\/anthonymenard.net\/freelance-native-ads-taboola-outbrain\/"},"modified":"2026-11-03T01:05:22","modified_gmt":"2026-11-03T00:05:22","slug":"freelance-native-ads-taboola-outbrain","status":"publish","type":"page","link":"https:\/\/anthonymenard.net\/en\/freelance-native-ads-taboola-outbrain\/","title":{"rendered":"Freelance Native Ads : Taboola et Outbrain"},"content":{"rendered":"<section class=\"ph\"><span class=\"gl g1\" aria-hidden=\"true\"><\/span><\/p>\n<div class=\"ph-in\">\n<div class=\"ph-t\">\n<ol class=\"crumb\">\n<li><a href=\"https:\/\/anthonymenard.net\/en\/\">Welcome<\/a><\/li>\n<li>Native Ads<\/li>\n<\/ol>\n<h1>Freelance Native Ads: Taboola and Outbrain campaigns<\/h1>\n<p class=\"h-lead\">I place your content in the recommendation sections of media sites, then link it to a high-converting page. You reach new audiences, beyond Google and meta tags.<\/p>\n<div class=\"h-cta\"><a class=\"btn sh\" href=\"#contact\">Request a free quote<\/a><a class=\"btn q\" href=\"#prestations\">View services<\/a><\/div>\n<div class=\"h-meta\"><span>Response within 24 hours, no obligation<\/span><\/div>\n<\/div>\n<div class=\"ph-v\"><img decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/am-illustration-convertir.webp\" alt=\"Illustration : transformer des lecteurs en clients avec des contenus sponsoris\u00e9s\"><\/div>\n<\/div>\n<\/section>\n<section class=\"sec soft\" id=\"definition\">\n<div class=\"wrap two-c\">\n<div class=\"rv\">\n<p class=\"kick\">In short<\/p>\n<h2>Qu&rsquo;est-ce que la publicit\u00e9 native\u00a0?<\/h2>\n<p class=\"lead\">La publicit\u00e9 native, ou Native Ads, diffuse vos annonces sous forme de contenus recommand\u00e9s sur des sites de presse et des m\u00e9dias en ligne. Taboola et Outbrain en sont les plateformes les plus connues. Anthony M\u00e9nard, freelance bas\u00e9 \u00e0 Ploumagoar, cr\u00e9e ces campagnes avec la page d&rsquo;arriv\u00e9e et le suivi des conversions.<\/p>\n<p class=\"lead\">Le natif touche une personne qui lit, pas une personne qui cherche. Il demande donc un contenu qui explique avant de vendre, et une page d&rsquo;arriv\u00e9e pens\u00e9e pour ce trafic. Outbrain a rachet\u00e9 Teads en 2025 et a repris son nom\u00a0: les deux appellations d\u00e9signent le m\u00eame groupe.<\/p>\n<\/div>\n<div class=\"pn-v rv\">\n<p class=\"pv-h\">L&rsquo;essentiel<\/p>\n<ul class=\"ck\">\n<li>Taboola and Outbrain (Teads) campaigns<\/li>\n<li>Titles and visuals created by me<\/li>\n<li>Custom-made landing page or sponsored article<\/li>\n<li>0 % commission on your advertising budget<\/li>\n<li>Un seul interlocuteur, de l&rsquo;annonce au reporting<\/li>\n<li>Over 700 projects since 2012<\/li>\n<li>4.7\/5 on Google, 25 public reviews<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec\" id=\"prestations\">\n<div class=\"wrap\">\n<div class=\"rv\">\n<p class=\"kick\">What I do<\/p>\n<h2>Your native campaigns supported from end to end<\/h2>\n<p class=\"lead\">Le natif se joue autant sur le titre et la page d&rsquo;arriv\u00e9e que sur la plateforme. Je m&rsquo;occupe des trois.<\/p>\n<\/div>\n<div class=\"cards\">\n<div class=\"cd rv\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2017\/12\/creative-marketing-icon-12.png\" alt=\"\" width=\"48\" height=\"48\"><\/p>\n<h3>Taboola Campaigns<\/h3>\n<p>Account creation, campaign structure, zones, devices and bidding, with a target cost per lead set from the outset.<\/p>\n<\/div>\n<div class=\"cd rv\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2017\/12\/creative-marketing-icon-5.png\" alt=\"\" width=\"48\" height=\"48\"><\/p>\n<h3>Outbrain Campaigns<\/h3>\n<p>La m\u00eame m\u00e9thode sur Outbrain, devenu Teads, pour \u00e9largir votre diffusion et comparer les r\u00e9sultats d&rsquo;une plateforme \u00e0 l&rsquo;autre.<\/p>\n<\/div>\n<div class=\"cd rv\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2017\/12\/creative-marketing-icon-2.png\" alt=\"\" width=\"48\" height=\"48\"><\/p>\n<h3>Titles and visuals<\/h3>\n<p>The title makes the click. I test several titles and images, then I keep the combinations that bring in contacts, not just clicks.<\/p>\n<\/div>\n<div class=\"cd rv\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2017\/12\/creative-marketing-icon-7.png\" alt=\"\" width=\"48\" height=\"48\"><\/p>\n<h3>Articles and landing pages<\/h3>\n<p>Sponsored article, warm-up page or <a href=\"https:\/\/anthonymenard.net\/en\/portfolio\/#landing-pages\">landing page<\/a> avec formulaire de qualification. J&rsquo;ai r\u00e9alis\u00e9 plus de 250 landing pages.<\/p>\n<\/div>\n<div class=\"cd rv\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2017\/12\/creative-marketing-icon-11.png\" alt=\"\" width=\"48\" height=\"48\"><\/p>\n<h3>Site selection<\/h3>\n<p>Tous les sites de diffusion ne se valent pas. J&rsquo;exclus ceux qui envoient des clics sans contact et je renforce ceux qui transforment.<\/p>\n<\/div>\n<div class=\"cd rv\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2017\/12\/creative-marketing-icon-8.png\" alt=\"\" width=\"48\" height=\"48\"><\/p>\n<h3>Conversion tracking<\/h3>\n<p>Form, call or sale: I set up consent-respectful tracking to read the actual cost of each lead.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec soft\" id=\"quand\">\n<div class=\"wrap two-c\">\n<div class=\"rv\">\n<p class=\"kick\">For whom?<\/p>\n<h2>Native advertising complements SEA and Meta Ads<\/h2>\n<p class=\"lead\">Je l&rsquo;ajoute quand il sert votre objectif et que votre budget le permet\u00a0: avec 400\u00a0\u20ac par mois ou avec 10\u00a0000\u00a0\u20ac, la strat\u00e9gie n&rsquo;est pas la m\u00eame. Il ne remplace pas <a href=\"https:\/\/anthonymenard.net\/en\/freelance-google-ads\/\">Google Ads and Bing Ads<\/a>, which capture a demand that has already been expressed.<\/p>\n<\/div>\n<div class=\"rv\">\n<h3>Quand c&rsquo;est pertinent<\/h3>\n<ul class=\"ck\">\n<li>Votre offre a besoin d&rsquo;\u00eatre expliqu\u00e9e avant la prise de contact<\/li>\n<li>Your Google or Meta campaigns are reaching their volume limit<\/li>\n<li>Your audience reads the online press<\/li>\n<li>You can test it over several weeks<\/li>\n<li>Vous disposez d&rsquo;un contenu ou d&rsquo;une page d\u00e9di\u00e9e<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec\" id=\"methode\">\n<div class=\"wrap\">\n<div class=\"ms-h rv\">\n<div>\n<p class=\"kick\">My method<\/p>\n<h2>Four steps, from content to management<\/h2>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/am-illustration-duo.webp\" alt=\"Illustration de deux personnes qui \u00e9changent sur un projet\" width=\"800\" height=\"659\"><\/div>\n<div class=\"st\">\n<div class=\"si rv\">\n<h3>Analysis<\/h3>\n<p>Your offer, your margin, and your current results. I&#039;ll tell you if native marketing makes sense for you, or if another strategy should take precedence.<\/p>\n<\/div>\n<div class=\"si rv\">\n<h3>Content and page<\/h3>\n<p>Angle \u00e9ditorial, titres, visuels et page d&rsquo;arriv\u00e9e sont con\u00e7us ensemble, avec le suivi des conversions.<\/p>\n<\/div>\n<div class=\"si rv\">\n<h3>Launch<\/h3>\n<p>Account in your name, targeting established and several variants put in competition from the start.<\/p>\n<\/div>\n<div class=\"si rv\">\n<h3>Piloting<\/h3>\n<p>Excluded sites, renewed titles, adjusted bids and clear reporting on cost per lead and conversion.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec dark\" id=\"chiffres\">\n<div class=\"wrap\">\n<div class=\"rv\">\n<p class=\"kick\">Chiffres \u00e0 l&rsquo;appui<\/p>\n<h2>Une exp\u00e9rience de l&rsquo;acquisition payante, tous leviers confondus<\/h2>\n<\/div>\n<div class=\"sn\">\n<div class=\"rv\"><b data-to=\"1.2\" data-dec=\"1\" data-suf=\" M\u20ac\">\u20ac1.2 million<\/b><span>of advertising budget managed per year, all channels combined<\/span><\/div>\n<div class=\"rv\"><b data-to=\"250\" data-suf=\"+\">250+<\/b><span>landing pages created<\/span><\/div>\n<div class=\"rv\"><b data-to=\"700\" data-suf=\"+\">700+<\/b><span>projects completed since 2012<\/span><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec soft\" id=\"tarifs\">\n<div class=\"wrap two-c\">\n<div class=\"rv\">\n<p class=\"kick\">Prices<\/p>\n<h2>Clear fees, with no commission on your budget<\/h2>\n<p class=\"lead\">The advertising budget remains separate: you pay it directly to the platform, into an account in your name.<\/p>\n<\/div>\n<div class=\"rv\">\n<ul class=\"ck\">\n<li>Landing page and campaign package: \u20ac1,500, two channels of your choice, including native advertising<\/li>\n<li>Management and optimization: \u20ac400 per month<\/li>\n<li>Taboola campaign only: price upon request<\/li>\n<li>0 % commission on the advertising budget<\/li>\n<\/ul>\n<p><a class=\"more\" href=\"https:\/\/generation-de-leads.net\/tarifs\/\">See the price details<\/a><\/div>\n<\/div>\n<\/section>\n<section class=\"sec\" id=\"faq\">\n<div class=\"wrap fq\">\n<div>\n<p class=\"kick\">Frequently Asked Questions<\/p>\n<h2>Ce qu&rsquo;on me demande sur la publicit\u00e9 native<\/h2>\n<\/div>\n<div>\n<details open>\n<summary>What is the difference between Taboola and Outbrain?<\/summary>\n<p>Les deux diffusent vos contenus dans des blocs de recommandation sur des sites m\u00e9dias. Leurs r\u00e9seaux d&rsquo;\u00e9diteurs et leurs audiences diff\u00e8rent\u00a0: je teste selon votre march\u00e9 et je compare les r\u00e9sultats. Outbrain a repris le nom de Teads en 2025, apr\u00e8s son rachat.<\/p>\n<\/details>\n<details>\n<summary>Is native advertising suitable for my business?<\/summary>\n<p>Elle convient surtout aux offres qui gagnent \u00e0 \u00eatre expliqu\u00e9es et aux marques qui veulent du volume au-del\u00e0 de Google et de Meta. Pour un besoin urgent et local, je conseille plut\u00f4t Google Ads ou Bing Ads. Je vous le dis d\u00e8s l&rsquo;analyse.<\/p>\n<\/details>\n<details>\n<summary>How much does a Taboola or Outbrain campaign cost?<\/summary>\n<p>My landing page and campaign package costs \u20ac1,500, with two channels of your choice, and subsequent management costs \u20ac400 per month. A standalone Taboola campaign is priced on a quote basis. The advertising budget remains separate, with no commission charged by me.<\/p>\n<\/details>\n<details>\n<summary>Should it be an article or a landing page?<\/summary>\n<p>It depends on your offer. A simple offer can send users directly to a landing page. A more complex offer benefits from leading them through an article explaining the topic, then to the form. I test both approaches when the volume allows.<\/p>\n<\/details>\n<details>\n<summary>How long does it take to see results?<\/summary>\n<p>Les premi\u00e8res donn\u00e9es arrivent d\u00e8s le lancement, puis il faut plusieurs semaines pour \u00e9carter les mauvais sites et les titres faibles. Aucun r\u00e9sultat n&rsquo;est garanti\u00a0: le natif demande une phase de test avant de stabiliser un co\u00fbt par lead.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec soft\" id=\"liens\">\n<div class=\"wrap zg\">\n<div>\n<p class=\"kick\">My other levers<\/p>\n<h2>The native benefits from being combined<\/h2>\n<div class=\"tags\">\n<a href=\"https:\/\/anthonymenard.net\/en\/freelance-google-ads\/\">Google Ads and Bing Ads<\/a><br \/>\n<a href=\"https:\/\/anthonymenard.net\/en\/freelance-meta-ads-expert-facebook-ads\/\">SMO and Meta Ads<\/a><br \/>\n<a href=\"https:\/\/anthonymenard.net\/en\/consultant-seo-freelance\/\">SEO audit and monitoring<\/a><br \/>\n<a href=\"https:\/\/anthonymenard.net\/en\/expert-geo-chatgpt-ads\/\">GEO and ChatGPT Ads<\/a><br \/>\n<a href=\"https:\/\/generation-de-leads.net\/\">Lead generation<\/a>\n<\/div>\n<\/div>\n<div>\n<p class=\"kick\">Read also<\/p>\n<h2>To understand before deciding<\/h2>\n<div class=\"gd\">\n<a href=\"https:\/\/anthonymenard.net\/en\/expertise-webmarketing\/\"><strong>My web marketing expertise<\/strong><span>La vue d&rsquo;ensemble de mes leviers et mes chiffres<\/span><\/a><br \/>\n<a href=\"https:\/\/anthonymenard.net\/en\/growth-hacker-freelance-guingamp-cotes-darmor\/\"><strong>Freelance growth hacker in Guingamp<\/strong><span>Une strat\u00e9gie d&rsquo;acquisition qui d\u00e9passe un seul canal<\/span><\/a>\n<\/div>\n<p><a class=\"more\" href=\"https:\/\/anthonymenard.net\/en\/blog\/\">All articles<\/a>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec dark\" id=\"contact\"><div class=\"wrap ct\">\n<div class=\"rv\"><p class=\"kick\">Free quote<\/p><h2>Tell me about your project<\/h2><p class=\"lead\">A few lines are all I need to identify your priorities. You will receive a response within 24 hours.<\/p>\n<div class=\"ways\"><a href=\"tel:+33634150051\">06 34 15 00 51 (phone and WhatsApp)<\/a><a href=\"mailto:contact@anthonymenard.net\">contact@anthonymenard.net<\/a><span>Offices in Ploumagoar (22970), by appointment only<\/span><\/div>\n<img decoding=\"async\" class=\"ct-il\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/am-illustration-contact.webp\" alt=\"\" width=\"300\" height=\"286\" loading=\"lazy\"><\/div>\n<div class=\"form rv\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6003-o1\" lang=\"fr-FR\" dir=\"ltr\" data-wpcf7-id=\"6003\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/6096#wpcf7-f6003-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/pages\/6096#wpcf7-f6003-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"6003\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.4.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fr_FR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6003-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label>First and last name<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/label>\n<\/p>\n<p><label>Company<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" autocomplete=\"organization\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><\/label>\n<\/p>\n<p><label>Phone<span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" autocomplete=\"tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span><\/label>\n<\/p>\n<p><label>E-mail<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label>\n<\/p>\n<p class=\"full\"><label>Your need<span class=\"wpcf7-form-control-wrap\" data-name=\"your-need\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"your-need\"><option value=\"Google Ads ou Microsoft Ads\">Google Ads or Microsoft Ads<\/option><option value=\"Meta Ads\">Meta Ads<\/option><option value=\"G\u00e9n\u00e9ration de leads\">Lead generation<\/option><option value=\"SEO ou GEO\">SEO or GEO<\/option><option value=\"Strat\u00e9gie growth\">Growth strategy<\/option><option value=\"Motion design ou vid\u00e9o\">Motion design or video<\/option><option value=\"Cr\u00e9ation 2D ou 3D\">2D or 3D creation<\/option><option value=\"Landing pages\">Landing pages<\/option><option value=\"Plusieurs sujets\">Several topics<\/option><\/select><\/span><\/label>\n<\/p>\n<p class=\"full\"><label>Your message<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span><\/label>\n<\/p>\n<p class=\"full\"><span class=\"wpcf7-form-control-wrap\" data-name=\"accept-call\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"accept-call\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I agree to be contacted regarding my request.<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p class=\"full\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit my request\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>\u0394<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"20\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<small>Your contact details are used solely to respond to your request (<a href=\"https:\/\/anthonymenard.net\/en\/politique-de-confidentialite\/\">confidentiality<\/a>I do not offer internships or apprenticeships.<\/small><\/div>\n<\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Accueil Native Ads Freelance Native Ads\u00a0: campagnes Taboola et Outbrain Je place vos contenus dans les blocs de recommandation des sites m\u00e9dias, puis je les relie \u00e0 une page qui convertit. Vous touchez de nouvelles audiences, au-del\u00e0 de Google et de Meta. Demander un devis gratuitVoir les prestations R\u00e9ponse sous 24\u00a0h, sans engagement En bref [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-6096","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Freelance Native Ads : Taboola et Outbrain | A. M\u00e9nard<\/title>\n<meta name=\"description\" content=\"Freelance Native Ads : je cr\u00e9e et pilote vos campagnes Taboola et Outbrain, avec titres, visuels et landing page. 0 % de commission. 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