{"id":6205,"date":"2026-11-07T09:10:33","date_gmt":"2026-11-07T08:10:33","guid":{"rendered":"https:\/\/anthonymenard.net\/resultats-etudes-de-cas\/"},"modified":"2026-11-07T13:47:31","modified_gmt":"2026-11-07T12:47:31","slug":"resultats-etudes-de-cas","status":"publish","type":"page","link":"https:\/\/anthonymenard.net\/en\/resultats-etudes-de-cas\/","title":{"rendered":"Results and case studies"},"content":{"rendered":"<section class=\"ph rh\"><span class=\"gl g1\" aria-hidden=\"true\"><\/span><\/p>\n<div class=\"ph-in\">\n<div class=\"ph-t\">\n<ol class=\"crumb\">\n<li><a href=\"https:\/\/anthonymenard.net\/en\/\">Welcome<\/a><\/li>\n<li>Results<\/li>\n<\/ol>\n<h1>R\u00e9sultats et \u00e9tudes de cas : des leads moins chers, preuves \u00e0 l&rsquo;appui<\/h1>\n<p class=\"h-lead\">On parle souvent du budget g\u00e9r\u00e9. Je vous montre ce qu&rsquo;il a rapport\u00e9 : co\u00fbt par lead, volume, trafic et ventes, tir\u00e9s de mes comptes Google Ads, Meta Ads et Search Console.<\/p>\n<div class=\"h-cta\"><a class=\"btn sh\" href=\"#contact\">Request a free quote<\/a><a class=\"btn q\" href=\"#etudes\">See the case studies<\/a><\/div>\n<div class=\"h-meta\"><a class=\"chip\" href=\"https:\/\/www.google.com\/partners\/agency?id=6167304706\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2017\/12\/googlpartner-300x113-1.webp\" alt=\"Google Partner\" width=\"300\" height=\"113\"><\/a><a class=\"chip\" href=\"https:\/\/about.ads.microsoft.com\/en-us\/resources\/microsoft-advertising-partner-program\/partner-directory?Filter=1&amp;page=1&amp;Filter_Location=FR&amp;Filter_SearchText=anthony\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2017\/12\/microsoft-partner-agence-300x104-1.webp\" alt=\"Microsoft Advertising Partner\" width=\"300\" height=\"104\"><\/a><span>4.7\/5 on Google, 25 reviews<\/span><\/div>\n<\/div>\n<div class=\"hv\">\n<div class=\"hv-c\">\n<p class=\"hv-k\">Before\/after my piloting<\/p>\n<p class=\"hv-t\">Cost per lead<\/p>\n<div class=\"hv-l\"><span><i class=\"o\"><\/i>Before<\/span><span><i class=\"n\"><\/i>After<\/span><\/div>\n<div class=\"hr\">\n<p><span>Training \u00b7 Google Ads<\/span><b>\u00f7 5.2<\/b><\/p>\n<div class=\"ba-b o\"><i style=\"width:79%\"><\/i><em>59,10\u00a0\u20ac<\/em><\/div>\n<div class=\"ba-b n\"><i style=\"width:15%\"><\/i><em>11,39\u00a0\u20ac<\/em><\/div>\n<\/div>\n<div class=\"hr\">\n<p><span>Heat pump \u00b7 Google Ads<\/span><b>\u00f7 3.3<\/b><\/p>\n<div class=\"ba-b o\"><i style=\"width:100%\"><\/i><em>74,75\u00a0\u20ac<\/em><\/div>\n<div class=\"ba-b n\"><i style=\"width:30%\"><\/i><em>22,69\u00a0\u20ac<\/em><\/div>\n<\/div>\n<div class=\"hr\">\n<p><span>Initiativ&rsquo;\u00c9nergie \u00b7 Google Ads<\/span><b>\u00f7 2<\/b><\/p>\n<div class=\"ba-b o\"><i style=\"width:40%\"><\/i><em>29,65\u00a0\u20ac<\/em><\/div>\n<div class=\"ba-b n\"><i style=\"width:20%\"><\/i><em>14,90\u00a0\u20ac<\/em><\/div>\n<\/div>\n<div class=\"hr\">\n<p><span>Renovation Group of France \u00b7 Meta<\/span><b>-42%<\/b><\/p>\n<div class=\"ba-b o\"><i style=\"width:52%\"><\/i><em>38,98\u00a0\u20ac<\/em><\/div>\n<div class=\"ba-b n\"><i style=\"width:31%\"><\/i><em>22,81\u00a0\u20ac<\/em><\/div>\n<\/div>\n<div class=\"hv-b\"><span class=\"hv-1\"><b>\u00f7 5.2<\/b> best case<\/span><span class=\"hv-2\"><b>\u00d7 15.8<\/b> leads on an account<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"proof\">\n<div class=\"proof-in\">\n<div class=\"pf\"><b>\u20ac1.5 million<\/b><span>of advertising budget managed per year, all channels combined<\/span><\/div>\n<div class=\"pf\"><b>\u00f7 5.2<\/b><span>co\u00fbt par conversion d&rsquo;un organisme de formation, de 2021 \u00e0 2024<\/span><\/div>\n<div class=\"pf\"><b>\u00d7 15.8<\/b><span>leads in two years for a renovation client<\/span><\/div>\n<div class=\"pf\"><b>700+<\/b><span>projects completed since 2012<\/span><\/div>\n<\/div>\n<\/div>\n<\/section>\n<nav class=\"rf\" aria-label=\"Filter the results\">\n<div class=\"wrap\">\n<div class=\"tabs pf-f\" role=\"group\"><button type=\"button\" class=\"tb0 on\" data-pf=\"all\" aria-pressed=\"true\">View all<\/button><button type=\"button\" class=\"tb0\" data-pf=\"cas\" aria-pressed=\"false\">Case studies<\/button><button type=\"button\" class=\"tb0\" data-pf=\"google\" aria-pressed=\"false\">Google Ads<\/button><button type=\"button\" class=\"tb0\" data-pf=\"meta\" aria-pressed=\"false\">Meta Ads<\/button><button type=\"button\" class=\"tb0\" data-pf=\"seo\" aria-pressed=\"false\">SEO<\/button><button type=\"button\" class=\"tb0\" data-pf=\"ecom\" aria-pressed=\"false\">E-commerce<\/button><\/div>\n<\/div>\n<\/nav>\n<section class=\"sec soft\" id=\"en-bref\">\n<div class=\"wrap two-c\">\n<div class=\"rv\">\n<p class=\"kick\">In short<\/p>\n<h2>What these figures show<\/h2>\n<p class=\"lead\">Anthony M\u00e9nard, freelance webmarketing \u00e0 Ploumagoar, g\u00e8re jusqu&rsquo;\u00e0 1,5\u00a0M\u20ac de budget publicitaire par an, tous leviers confondus : Google Ads, Bing, Meta Ads et Native Ads. Sur les comptes pr\u00e9sent\u00e9s ici, le co\u00fbt par lead a baiss\u00e9 de 34 \u00e0 81 % une fois les campagnes optimis\u00e9es, et le volume de leads a \u00e9t\u00e9 multipli\u00e9 par 1,4 \u00e0 15,8. Rien que sur Meta Ads, plus de 18&nbsp;000 leads ont \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9s depuis mi-2023 sur les comptes auxquels j&rsquo;ai encore acc\u00e8s.<\/p>\n<\/div>\n<div class=\"pn-v rv\">\n<p class=\"pv-h\">How to read this page<\/p>\n<ul class=\"ck\">\n<li>Figures taken from my clients' accounts<\/li>\n<li>Unretouched screenshots, clients anonymized unless otherwise agreed<\/li>\n<li>Before\/after: two years compared, account by account<\/li>\n<li>No results are guaranteed: every project begins with an analysis.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec pf-s\" id=\"etudes\" data-c=\"cas\">\n<div class=\"wrap\">\n<div class=\"rv\">\n<p class=\"kick\">Customer case studies<\/p>\n<h2>Trois clients, trois fa\u00e7ons de faire baisser le co\u00fbt d&rsquo;un lead<\/h2>\n<p class=\"lead\">Ces clients ont accept\u00e9 d&rsquo;\u00eatre cit\u00e9s. Les chiffres viennent de leurs comptes publicitaires.<\/p>\n<\/div>\n<article class=\"nc rv\">\n<div class=\"nc-t\"><span class=\"cs-tag\">Meta Ads \u00b7 Landing Pages<\/span><\/p>\n<h3>French Renovation Group<\/h3>\n<p>Exterior insulation, heat pumps, solar energy, and LED lighting: Facebook and Instagram campaigns, with a landing page for each offer. Between 2024 and 2026, the cost per lead decreased by 42% while the volume increased nearly 16-fold.<\/p>\n<div class=\"cs-k\">\n<div class=\"up\"><b>2\u00a0839<\/b><span>leads in 2026, compared to 180 in 2024<\/span><\/div>\n<div class=\"up\"><b>22,81\u00a0\u20ac<\/b><span>per lead, compared to \u20ac38.98<\/span><\/div>\n<div><b>25\u00a0%<\/b><span>of leads converted into exterior insulation<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"nc-v\"><svg class=\"ch\" viewbox=\"0 0 520 262\" role=\"img\" aria-label=\"Leads generated by Groupe R\u00e9novation de France&#039;s Meta Ads for this client only: 180 from August to December 2024, 576 in 2025, 2,839 from January to October 2026\"><title>Leads Meta Ads de Groupe R\u00e9novation de France, ce client uniquement : 180 d&rsquo;ao\u00fbt \u00e0 d\u00e9cembre 2024, 576 en 2025, 2 839 de janvier \u00e0 octobre 2026<\/title><line x1=\"36\" y1=\"192\" x2=\"484\" y2=\"192\" stroke=\"#E3DCF2\" stroke-width=\"2\"\/><rect class=\"b\" x=\"71.8\" y=\"182.4\" width=\"77.7\" height=\"9.6\" rx=\"6\" fill=\"#6F00C1\"\/><text x=\"110.7\" y=\"172.4\" text-anchor=\"middle\" class=\"cv\">180 leads<\/text><text x=\"110.7\" y=\"214.0\" text-anchor=\"middle\" class=\"cy\">2024<\/text><text x=\"110.7\" y=\"230.0\" text-anchor=\"middle\" class=\"cp\">August \u2013 December.<\/text><text x=\"110.7\" y=\"249.0\" text-anchor=\"middle\" class=\"cl\">\u20ac38.98 \/ lead<\/text><rect class=\"b\" x=\"221.2\" y=\"161.2\" width=\"77.7\" height=\"30.8\" rx=\"6\" fill=\"#6F00C1\"\/><text x=\"260.0\" y=\"151.2\" text-anchor=\"middle\" class=\"cv\">576 leads<\/text><text x=\"260.0\" y=\"214.0\" text-anchor=\"middle\" class=\"cy\">2025<\/text><text x=\"260.0\" y=\"230.0\" text-anchor=\"middle\" class=\"cp\">12 months<\/text><text x=\"260.0\" y=\"249.0\" text-anchor=\"middle\" class=\"cl\">\u20ac22.20 \/ lead<\/text><rect class=\"b\" x=\"370.5\" y=\"40.0\" width=\"77.7\" height=\"152.0\" rx=\"6\" fill=\"#3FD0E2\"\/><text x=\"409.3\" y=\"30.0\" text-anchor=\"middle\" class=\"cv\">2,839 leads<\/text><text x=\"409.3\" y=\"214.0\" text-anchor=\"middle\" class=\"cy\">2026<\/text><text x=\"409.3\" y=\"230.0\" text-anchor=\"middle\" class=\"cp\">Jan. \u2013 Oct.<\/text><text x=\"409.3\" y=\"249.0\" text-anchor=\"middle\" class=\"cl\">\u20ac22.81 \/ lead<\/text><\/svg><\/p>\n<p class=\"note\">Leads from this single client on Meta Ads, August 2024 to November 7, 2026, \u00abLeads\u00bb results.<\/p>\n<\/div>\n<\/article>\n<article class=\"nc rv rev\">\n<div class=\"nc-t\"><span class=\"cs-tag\">Google Ads \u00b7 Meta Ads \u00b7 Bing<\/span><\/p>\n<h3>Initiativ&rsquo;\u00c9nergie<\/h3>\n<p>Client depuis 2020 en r\u00e9novation \u00e9nerg\u00e9tique, climatisation et r\u00e9novation d&rsquo;ampleur. En 2024, le co\u00fbt par conversion Google Ads a \u00e9t\u00e9 divis\u00e9 par deux, avec 5,4 fois plus de conversions. Sur Meta, le co\u00fbt par lead a baiss\u00e9 de 39 % entre 2023 et 2025.<\/p>\n<div class=\"cs-k\">\n<div class=\"up\"><b>14\u00a0603<\/b><span>Google Ads conversions since 2020<\/span><\/div>\n<div class=\"up\"><b>\u00f7 2<\/b><span>cost per conversion in 2024<\/span><\/div>\n<div><b>28\u00a0%<\/b><span>of leads converted into air conditioning<\/span><\/div>\n<\/div>\n<blockquote class=\"nc-q\"><p>\u00ab&quot;Effective advertising strategies and impeccable lead management.&quot;\u00bb<cite>Initiativ&rsquo;ENR, avis Google<\/cite><\/p><\/blockquote>\n<\/div>\n<div class=\"nc-v\"><svg class=\"ch\" viewbox=\"0 0 520 250\" role=\"img\" aria-label=\"Initiative&#039;\u00c9nergie&#039;s Google Ads: cost per conversion from \u20ac29.65 in 2023 to \u20ac14.90 in 2024, conversions from 1,195 to 6,466\"><title>Google Ads d&rsquo;Initiativ&rsquo;\u00c9nergie : co\u00fbt par conversion de 29,65 \u20ac en 2023 \u00e0 14,90 \u20ac en 2024, conversions de 1 195 \u00e0 6 466<\/title><text x=\"140.0\" y=\"22\" text-anchor=\"middle\" class=\"ct\">Cost per conversion<\/text><rect class=\"b\" x=\"63.2\" y=\"56.0\" width=\"62.4\" height=\"144.0\" rx=\"6\" fill=\"#C9C0DD\"\/><text x=\"94.4\" y=\"47.0\" text-anchor=\"middle\" class=\"cv\">29,65\u00a0\u20ac<\/text><text x=\"94.4\" y=\"222.0\" text-anchor=\"middle\" class=\"cy\">2023<\/text><rect class=\"b\" x=\"154.4\" y=\"127.6\" width=\"62.4\" height=\"72.4\" rx=\"6\" fill=\"#6F00C1\"\/><text x=\"185.6\" y=\"118.6\" text-anchor=\"middle\" class=\"cv\">14,90\u00a0\u20ac<\/text><text x=\"185.6\" y=\"222.0\" text-anchor=\"middle\" class=\"cy\">2024<\/text><line x1=\"30.0\" y1=\"200\" x2=\"250.0\" y2=\"200\" stroke=\"#E3DCF2\" stroke-width=\"2\"\/><text x=\"380.0\" y=\"22\" text-anchor=\"middle\" class=\"ct\">Conversions<\/text><rect class=\"b\" x=\"303.2\" y=\"173.4\" width=\"62.4\" height=\"26.6\" rx=\"6\" fill=\"#C9C0DD\"\/><text x=\"334.4\" y=\"164.4\" text-anchor=\"middle\" class=\"cv\">1\u00a0195<\/text><text x=\"334.4\" y=\"222.0\" text-anchor=\"middle\" class=\"cy\">2023<\/text><rect class=\"b\" x=\"394.4\" y=\"56.0\" width=\"62.4\" height=\"144.0\" rx=\"6\" fill=\"#3FD0E2\"\/><text x=\"425.6\" y=\"47.0\" text-anchor=\"middle\" class=\"cv\">6\u00a0466<\/text><text x=\"425.6\" y=\"222.0\" text-anchor=\"middle\" class=\"cy\">2024<\/text><line x1=\"270.0\" y1=\"200\" x2=\"490.0\" y2=\"200\" stroke=\"#E3DCF2\" stroke-width=\"2\"\/><\/svg><\/p>\n<p class=\"note\">Google Ads data, years 2023 and 2024. On Bing, in addition: 555 conversions at \u20ac25.83.<\/p>\n<\/div>\n<\/article>\n<article class=\"nc rv\">\n<div class=\"nc-t\"><span class=\"cs-tag\">Creation \u00b7 Meta Ads<\/span><\/p>\n<h3>MCY France<\/h3>\n<p>Pompe \u00e0 chaleur et \u00e9conomies d&rsquo;\u00e9nergie : je con\u00e7ois les landing pages et les publicit\u00e9s, puis je pilote les campagnes Facebook et Instagram. Le m\u00eame message va de l&rsquo;annonce au formulaire.<\/p>\n<div class=\"cs-k\">\n<div class=\"up\"><b>1\u00a0147<\/b><span>Meta leads from May to November 2026<\/span><\/div>\n<div class=\"up\"><b>22\u00a0%<\/b><span>of leads converted into heat pumps<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"nc-v nc-g\"><a class=\"pi\" href=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/ads-2026-mcy-pac-clim-offerte.webp\"><img decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/ads-2026-mcy-pac-clim-offerte.webp\" alt=\"Publicit\u00e9 Facebook r\u00e9alis\u00e9e pour MCY France\" width=\"825\" height=\"825\" loading=\"lazy\"><\/a><a class=\"pi\" href=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/realisation-landing-mcy-pac-2026.webp\"><img decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/realisation-landing-mcy-pac-2026.webp\" alt=\"Landing page pompe \u00e0 chaleur 2026 r\u00e9alis\u00e9e pour MCY France\" width=\"1200\" height=\"878\" loading=\"lazy\"><\/a><\/div>\n<\/article>\n<\/div>\n<\/section>\n<section class=\"sec soft pf-s\" id=\"google-ads\" data-c=\"google\">\n<div class=\"wrap\">\n<div class=\"rv\">\n<p class=\"kick\">Google Ads<\/p>\n<h2>Cost per conversion, before and after optimization<\/h2>\n<p class=\"lead\">For each account, I compare a starting year to a year after optimization. Campaigns generally stabilize within the first month: these differences demonstrate the long-term benefits of performance management.<\/p>\n<\/div>\n<div class=\"sn\">\n<div class=\"rv\"><b>\u00f7 5.2<\/b><span>co\u00fbt par conversion d&rsquo;un organisme de formation, de 2021 \u00e0 2024<\/span><\/div>\n<div class=\"rv\"><b>6\u00a0466<\/b><span>conversions en 2024 pour Initiativ&rsquo;\u00c9nergie, \u00e0 14,90\u00a0\u20ac<\/span><\/div>\n<div class=\"rv\"><b>7,11\u00a0\u20ac<\/b><span>by conversion in 2026 for an installer of EV charging stations<\/span><\/div>\n<\/div>\n<div class=\"ba\">\n<article class=\"ba-i rv\">\n<div class=\"ba-h\"><span class=\"cs-tag\">Training<\/span><span class=\"ba-y\">2021 \u2192 2024<\/span><\/div>\n<h3>Professional training organization<\/h3>\n<div class=\"ba-d\">\n<div><b>\u00f7 5.2<\/b><span>cost per conversion<\/span><\/div>\n<div><b>\u00d7 9.4<\/b><span>volume<\/span><\/div>\n<\/div>\n<div class=\"ba-c\">\n<p>Cost per conversion<\/p>\n<div class=\"ba-b o\"><i style=\"width:100%\"><\/i><em>59,10\u00a0\u20ac<\/em><\/div>\n<div class=\"ba-b n\"><i style=\"width:19%\"><\/i><em>11,39\u00a0\u20ac<\/em><\/div>\n<p class=\"ba-v\">130 \u2192 1,216 conv.<\/p>\n<\/div>\n<\/article>\n<article class=\"ba-i rv\">\n<div class=\"ba-h\"><span class=\"cs-tag\">Energy renovation<\/span><span class=\"ba-y\">2023 \u2192 2024<\/span><\/div>\n<h3>Initiativ&rsquo;\u00c9nergie<\/h3>\n<div class=\"ba-d\">\n<div><b>\u00f7 2<\/b><span>cost per conversion<\/span><\/div>\n<div><b>\u00d7 5.4<\/b><span>volume<\/span><\/div>\n<\/div>\n<div class=\"ba-c\">\n<p>Cost per conversion<\/p>\n<div class=\"ba-b o\"><i style=\"width:100%\"><\/i><em>29,65\u00a0\u20ac<\/em><\/div>\n<div class=\"ba-b n\"><i style=\"width:50%\"><\/i><em>14,90\u00a0\u20ac<\/em><\/div>\n<p class=\"ba-v\">1,195 \u2192 6,466 conv.<\/p>\n<\/div>\n<\/article>\n<article class=\"ba-i rv\">\n<div class=\"ba-h\"><span class=\"cs-tag\">Heat pump<\/span><span class=\"ba-y\">2020 \u2192 2021<\/span><\/div>\n<h3>Heat pump installer<\/h3>\n<div class=\"ba-d\">\n<div><b>\u00f7 3.3<\/b><span>cost per conversion<\/span><\/div>\n<div><b>\u00d7 5.5<\/b><span>volume<\/span><\/div>\n<\/div>\n<div class=\"ba-c\">\n<p>Cost per conversion<\/p>\n<div class=\"ba-b o\"><i style=\"width:100%\"><\/i><em>74,75\u00a0\u20ac<\/em><\/div>\n<div class=\"ba-b n\"><i style=\"width:30%\"><\/i><em>22,69\u00a0\u20ac<\/em><\/div>\n<p class=\"ba-v\">112 \u2192 617 conv.<\/p>\n<\/div>\n<\/article>\n<article class=\"ba-i rv\">\n<div class=\"ba-h\"><span class=\"cs-tag\">Energy<\/span><span class=\"ba-y\">2022 \u2192 2024<\/span><\/div>\n<h3>Energy renovation company<\/h3>\n<div class=\"ba-d\">\n<div><b>\u00f7 2.8<\/b><span>cost per conversion<\/span><\/div>\n<div><b>\u00d7 2.3<\/b><span>volume<\/span><\/div>\n<\/div>\n<div class=\"ba-c\">\n<p>Cost per conversion<\/p>\n<div class=\"ba-b o\"><i style=\"width:100%\"><\/i><em>36,10\u00a0\u20ac<\/em><\/div>\n<div class=\"ba-b n\"><i style=\"width:35%\"><\/i><em>12,78\u00a0\u20ac<\/em><\/div>\n<p class=\"ba-v\">371 \u2192 855 conv.<\/p>\n<\/div>\n<\/article>\n<article class=\"ba-i rv\">\n<div class=\"ba-h\"><span class=\"cs-tag\">EV charging stations<\/span><span class=\"ba-y\">2025 \u2192 2026<\/span><\/div>\n<h3>Charging station installer<\/h3>\n<div class=\"ba-d\">\n<div><b>\u00f7 2.3<\/b><span>cost per conversion<\/span><\/div>\n<div><b>\u00d7 1.4<\/b><span>volume<\/span><\/div>\n<\/div>\n<div class=\"ba-c\">\n<p>Cost per conversion<\/p>\n<div class=\"ba-b o\"><i style=\"width:100%\"><\/i><em>16,36\u00a0\u20ac<\/em><\/div>\n<div class=\"ba-b n\"><i style=\"width:43%\"><\/i><em>7,11\u00a0\u20ac<\/em><\/div>\n<p class=\"ba-v\">1032 \u2192 1465 conv.<\/p>\n<\/div>\n<\/article>\n<article class=\"ba-i rv\">\n<div class=\"ba-h\"><span class=\"cs-tag\">Energy<\/span><span class=\"ba-y\">2023 \u2192 2024<\/span><\/div>\n<h3>Energy solutions provider<\/h3>\n<div class=\"ba-d\">\n<div><b>-34%<\/b><span>cost per conversion<\/span><\/div>\n<div><b>\u00d7 2.1<\/b><span>volume<\/span><\/div>\n<\/div>\n<div class=\"ba-c\">\n<p>Cost per conversion<\/p>\n<div class=\"ba-b o\"><i style=\"width:100%\"><\/i><em>18,36\u00a0\u20ac<\/em><\/div>\n<div class=\"ba-b n\"><i style=\"width:66%\"><\/i><em>12,19\u00a0\u20ac<\/em><\/div>\n<p class=\"ba-v\">703 \u2192 1,465 conv.<\/p>\n<\/div>\n<\/article>\n<article class=\"ba-i rv\">\n<div class=\"ba-h\"><span class=\"cs-tag\">Rental<\/span><span class=\"ba-y\">2020 \u2192 2024<\/span><\/div>\n<h3>Storage unit rental<\/h3>\n<div class=\"ba-d\">\n<div><b>\u00f7 5.4<\/b><span>cost per conversion<\/span><\/div>\n<div><b>\u00d7 13.8<\/b><span>volume<\/span><\/div>\n<\/div>\n<div class=\"ba-c\">\n<p>Cost per conversion<\/p>\n<div class=\"ba-b o\"><i style=\"width:100%\"><\/i><em>174,13\u00a0\u20ac<\/em><\/div>\n<div class=\"ba-b n\"><i style=\"width:19%\"><\/i><em>32,45\u00a0\u20ac<\/em><\/div>\n<p class=\"ba-v\">8 \u2192 110 conv.<\/p>\n<\/div>\n<\/article>\n<p><a class=\"ba-i ba-cta rv\" href=\"#contact\"><span class=\"cs-tag\">Your account<\/span><\/p>\n<h3>And what is your cost per conversion?<\/h3>\n<p>Envoyez-moi vos chiffres actuels : l&rsquo;audit de votre compte Google Ads est offert.<\/p>\n<p><span class=\"ba-go\">Demander l&rsquo;audit \u2192<\/span><\/a><\/div>\n<p class=\"note\">Source : rapport annuel de mon compte administrateur Google Ads, sur les comptes qui y sont encore rattach\u00e9s, du 1er d\u00e9cembre 2019 au 7 novembre 2026 (2026 est une ann\u00e9e en cours). Une conversion est l&rsquo;action suivie dans le compte : formulaire, appel ou vente.<\/p>\n<h3 class=\"rs-h rv\">Account screenshots<\/h3>\n<p class=\"rs-p rv\">Cliquez sur une capture pour l&rsquo;agrandir. Seuls les \u00e9l\u00e9ments qui permettaient d&rsquo;identifier le client ont \u00e9t\u00e9 masqu\u00e9s.<\/p>\n<div class=\"pg cs\">\n<article class=\"cs-i rv\">\n<div class=\"cs-t\"><span class=\"cs-tag\">Energy renovation<\/span><\/p>\n<h3>R\u00e9seau d&rsquo;installateurs RGE, toute la France<\/h3>\n<p>Search et Performance Max, d&rsquo;octobre 2022 \u00e0 janvier 2024 : 2,7 fois plus de conversions qu&rsquo;\u00e0 la p\u00e9riode pr\u00e9c\u00e9dente, avec un co\u00fbt par conversion en baisse.<\/p>\n<\/div>\n<div class=\"cs-k\">\n<div class=\"up\"><b>8\u00a0070<\/b><span>conversions, or 5,033 more<\/span><\/div>\n<div class=\"up\"><b>19,15\u00a0\u20ac<\/b><span>By conversion, \u20ac1.55 less<\/span><\/div>\n<div><b>32.1 M<\/b><span>impressions<\/span><\/div>\n<\/div>\n<p><a class=\"pi\" href=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/preuve-google-ads-renovation-energetique-rge.webp\"><img decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/preuve-google-ads-renovation-energetique-rge.webp\" alt=\"Capture Google Ads : 8 070 conversions \u00e0 19,15 \u20ac pour un client en r\u00e9novation \u00e9nerg\u00e9tique RGE, d'octobre 2022 \u00e0 janvier 2024\" width=\"1200\" height=\"200\" loading=\"lazy\"><\/a><\/article>\n<article class=\"cs-i rv\">\n<div class=\"cs-t\"><span class=\"cs-tag\">Energy, several activities<\/span><\/p>\n<h3>RGE-certified multi-sector company<\/h3>\n<p>Pompe \u00e0 chaleur, isolation et r\u00e9novation globale, d&rsquo;octobre 2022 \u00e0 janvier 2025 : co\u00fbt par conversion pass\u00e9 de 54,89 \u20ac \u00e0 25,59 \u20ac, volume multipli\u00e9 par pr\u00e8s de dix.<\/p>\n<\/div>\n<div class=\"cs-k\">\n<div class=\"up\"><b>\u00f7 2.1<\/b><span>cost per conversion<\/span><\/div>\n<div class=\"up\"><b>\u00d7 9.9<\/b><span>conversions, from 326 to 3,225<\/span><\/div>\n<div><b>12,73\u00a0\u20ac<\/b><span>by conversion to Maximum Performance<\/span><\/div>\n<\/div>\n<p><a class=\"pi\" href=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/preuve-google-ads-energetique-rge-multi-secteur.webp\"><img decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/preuve-google-ads-energetique-rge-multi-secteur.webp\" alt=\"Capture Google Ads : 3 225 conversions \u00e0 25,59 \u20ac pour un client \u00e9nerg\u00e9tique RGE multi-secteur, d'octobre 2022 \u00e0 janvier 2025\" width=\"1200\" height=\"195\" loading=\"lazy\"><\/a><\/article>\n<article class=\"cs-i rv\">\n<div class=\"cs-t\"><span class=\"cs-tag\">Electric mobility<\/span><\/p>\n<h3>IRVE charging station installer<\/h3>\n<p>Account monitored since October 2022, in B2C and B2B, with leads via form and telephone.<\/p>\n<\/div>\n<div class=\"cs-k\">\n<div><b>4\u00a0515<\/b><span>conversions, including 202 calls<\/span><\/div>\n<div class=\"up\"><b>12,94\u00a0\u20ac<\/b><span>by conversion<\/span><\/div>\n<div class=\"up\"><b>11,98\u00a0\u20ac<\/b><span>in Maximum Performance<\/span><\/div>\n<\/div>\n<p><a class=\"pi\" href=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/preuve-google-ads-bornes-recharge-irve.webp\"><img decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/preuve-google-ads-bornes-recharge-irve.webp\" alt=\"Capture Google Ads : 4 515 conversions \u00e0 12,94 \u20ac pour un installateur de bornes de recharge IRVE, depuis octobre 2022\" width=\"1200\" height=\"209\" loading=\"lazy\"><\/a><\/article>\n<article class=\"cs-i rv\">\n<div class=\"cs-t\"><span class=\"cs-tag\">Finance<\/span><\/p>\n<h3>Conseil en d\u00e9fiscalisation enregistr\u00e9 \u00e0 l&rsquo;ORIAS<\/h3>\n<p>A sector where leads are expensive and advertising is heavily regulated. From December 2022 to May 2023, Search campaigns maintained a click-through rate of 13 to 14.5%.<\/p>\n<\/div>\n<div class=\"cs-k\">\n<div><b>3\u00a0287<\/b><span>conversions in six months<\/span><\/div>\n<div class=\"up\"><b>29,51\u00a0\u20ac<\/b><span>by conversion<\/span><\/div>\n<div class=\"up\"><b>13 to 14.5%<\/b><span>click-through rate in Search<\/span><\/div>\n<\/div>\n<p><a class=\"pi\" href=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/preuve-google-ads-finance-defiscalisation.webp\"><img decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/preuve-google-ads-finance-defiscalisation.webp\" alt=\"Capture Google Ads : 3 287 conversions \u00e0 29,51 \u20ac pour un client en finance et d\u00e9fiscalisation (ORIAS), de d\u00e9cembre 2022 \u00e0 mai 2023\" width=\"1200\" height=\"202\" loading=\"lazy\"><\/a><\/article>\n<\/div>\n<p class=\"note\">Pourquoi certaines courbes s&rsquo;arr\u00eatent ? Une campagne suit l&rsquo;activit\u00e9 du client : les campagnes de r\u00e9novation ont tourn\u00e9 pendant les p\u00e9riodes d&rsquo;aides MaPrimeR\u00e9nov&rsquo;, d&rsquo;autres se sont arr\u00eat\u00e9es \u00e0 la fin d&rsquo;un programme ou au lancement d&rsquo;une nouvelle offre.<\/p>\n<\/div>\n<\/section>\n<section class=\"sec pf-s\" id=\"meta-ads\" data-c=\"meta\">\n<div class=\"wrap\">\n<div class=\"rv\">\n<p class=\"kick\">Meta Ads<\/p>\n<h2>Facebook and Instagram: more leads, for less money<\/h2>\n<p class=\"lead\">Meta only keeps detailed results for 37 months: the figures therefore start in mid-2023.<\/p>\n<\/div>\n<div class=\"sn\">\n<div class=\"rv\"><b>-42%<\/b><span>cost per lead for Groupe R\u00e9novation de France, from 2024 to 2026<\/span><\/div>\n<div class=\"rv\"><b>18,000+<\/b><span>Meta Ads leads generated since mid-2023, on the only accounts still accessible<\/span><\/div>\n<div class=\"rv\"><b>20,33\u00a0\u20ac<\/b><span>by lead in exterior insulation, out of 1,331 leads in 2024<\/span><\/div>\n<\/div>\n<div class=\"ba two\">\n<article class=\"ba-i rv\">\n<div class=\"ba-h\"><span class=\"cs-tag\">Energy renovation<\/span><span class=\"ba-y\">2024 \u2192 2026<\/span><\/div>\n<h3>French Renovation Group<\/h3>\n<div class=\"ba-d\">\n<div><b>-42%<\/b><span>cost per lead<\/span><\/div>\n<div><b>\u00d7 15.8<\/b><span>volume<\/span><\/div>\n<\/div>\n<div class=\"ba-c\">\n<p>Cost per lead<\/p>\n<div class=\"ba-b o\"><i style=\"width:100%\"><\/i><em>38,98\u00a0\u20ac<\/em><\/div>\n<div class=\"ba-b n\"><i style=\"width:59%\"><\/i><em>22,81\u00a0\u20ac<\/em><\/div>\n<p class=\"ba-v\">180 \u2192 2,839 leads<\/p>\n<\/div>\n<\/article>\n<article class=\"ba-i rv\">\n<div class=\"ba-h\"><span class=\"cs-tag\">Energy renovation<\/span><span class=\"ba-y\">2023 \u2192 2025<\/span><\/div>\n<h3>Initiativ&rsquo;\u00c9nergie<\/h3>\n<div class=\"ba-d\">\n<div><b>-39%<\/b><span>cost per lead<\/span><\/div>\n<div><b>\u00d7 5.6<\/b><span>volume<\/span><\/div>\n<\/div>\n<div class=\"ba-c\">\n<p>Cost per lead<\/p>\n<div class=\"ba-b o\"><i style=\"width:100%\"><\/i><em>38,00\u00a0\u20ac<\/em><\/div>\n<div class=\"ba-b n\"><i style=\"width:61%\"><\/i><em>23,24\u00a0\u20ac<\/em><\/div>\n<p class=\"ba-v\">62 \u2192 349 leads<\/p>\n<\/div>\n<\/article>\n<\/div>\n<p class=\"note\">Source: Meta advertising accounts, \u00abLeads\u00bb results (Meta forms and website forms), retrieved on November 7, 2026. See also my page <a href=\"https:\/\/anthonymenard.net\/en\/freelance-meta-ads-expert-facebook-ads\/\">Meta Ads<\/a>.<\/p>\n<\/div>\n<\/section>\n<section class=\"sec soft pf-s\" id=\"seo\" data-c=\"seo\">\n<div class=\"wrap\">\n<div class=\"rv\">\n<p class=\"kick\">SEO<\/p>\n<h2>More Google traffic, without paying per click<\/h2>\n<p class=\"lead\">Captures Google Search Console et Google Analytics de sites que j&rsquo;ai optimis\u00e9s ou suivis en <a href=\"https:\/\/anthonymenard.net\/en\/consultant-seo-freelance\/\">SEO<\/a>, from newest to oldest.<\/p>\n<\/div>\n<div class=\"pg sx\">\n<figure class=\"sx-i rv\"><a class=\"pi\" href=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/preuve-seo-webapp-search-console.webp\"><img decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/preuve-seo-webapp-search-console.webp\" alt=\"Capture Google Search Console : SEO d'une webapp sur 6 mois, 328 clics et 11,7 k impressions, de mai \u00e0 novembre 2026\" loading=\"lazy\"><\/a><figcaption><b>\u00d7 5 impressions<\/b>Web app launched in 2026: weekly impressions increase from less than 100 to more than 500 in six months.<\/figcaption><\/figure>\n<figure class=\"sx-i rv\"><a class=\"pi\" href=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2024\/04\/optimisation-seo-wordpress-search-console-.webp\"><img decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2024\/04\/optimisation-seo-wordpress-search-console-.webp\" alt=\"Capture Google Search Console : 433 clics contre 47 et 6,63 k impressions contre 426 apr\u00e8s une optimisation SEO WordPress\" loading=\"lazy\"><\/a><figcaption><b>\u00d7 9 clicks<\/b>Optimisation d&rsquo;un site WordPress : 433 clics contre 47 le trimestre pr\u00e9c\u00e9dent, et 6,63 k impressions contre 426.<\/figcaption><\/figure>\n<figure class=\"sx-i rv\"><a class=\"pi\" href=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2024\/04\/optimisation-seo-guingamp.webp\"><img decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2024\/04\/optimisation-seo-guingamp.webp\" alt=\"Capture Google Search Console : 20,3 k clics et 3,06 M impressions en trois mois, fin 2023\" loading=\"lazy\"><\/a><figcaption><b>3.06M impressions<\/b>Septembre \u00e0 novembre 2023 : 20,3 k clics en trois mois, et des clics quotidiens pass\u00e9s d&rsquo;environ 150 \u00e0 350.<\/figcaption><\/figure>\n<figure class=\"sx-i rv\"><a class=\"pi\" href=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2023\/11\/seo-referencement-anthony-menard.jpg\"><img decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2023\/11\/seo-referencement-anthony-menard.jpg\" alt=\"Capture Google Search Console : 42,1 k clics et 1,22 M impressions sur un an, d'octobre 2021 \u00e0 septembre 2022\" loading=\"lazy\"><\/a><figcaption><b>42.1k clicks<\/b>Sur un an, d&rsquo;octobre 2021 \u00e0 septembre 2022 : 1,22 M impressions, et des impressions quotidiennes qui doublent.<\/figcaption><\/figure>\n<figure class=\"sx-i rv\"><a class=\"pi\" href=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2023\/11\/seo-anthony-menard.jpg\"><img decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2023\/11\/seo-anthony-menard.jpg\" alt=\"Capture Google Search Console : 790 clics et 42,7 k impressions d'avril \u00e0 septembre 2022\" loading=\"lazy\"><\/a><figcaption><b>\u00d7 3 impressions<\/b>D&rsquo;avril \u00e0 septembre 2022 : les impressions quotidiennes passent d&rsquo;environ 100 \u00e0 350.<\/figcaption><\/figure>\n<figure class=\"sx-i rv\"><a class=\"pi\" href=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2018\/01\/seo2.jpg\"><img decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2018\/01\/seo2.jpg\" alt=\"Capture Google Analytics : 2,59 M sessions et 1,77 M utilisateurs en un mois sur un blog WordPress\" loading=\"lazy\"><\/a><figcaption><b>1.77 million users<\/b>Un blog WordPress en un mois : 2,59 M sessions et 4,09 M pages vues, d&rsquo;apr\u00e8s Google Analytics.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec pf-s\" id=\"e-commerce\" data-c=\"ecom\">\n<div class=\"wrap\">\n<div class=\"pg cs\">\n<article class=\"cs-i rv\">\n<div class=\"cs-t\">\n<p class=\"kick\">E-commerce<\/p>\n<h3>Boutique WooCommerce : SEA, SEO et refonte de l&rsquo;interface<\/h3>\n<p>J&rsquo;ai repris les campagnes, le r\u00e9f\u00e9rencement et l&rsquo;ergonomie de la boutique en m\u00eame temps. Sur la capture, la courbe des ventes triple environ dans les deux mois qui suivent l&rsquo;intervention.<\/p>\n<\/div>\n<div class=\"cs-k\">\n<div class=\"up\"><b>\u2248 \u00d7 3<\/b><span>sales on the curve, two months later<\/span><\/div>\n<div><b>43\u00a0941\u00a0\u20ac<\/b><span>of gross sales over the period<\/span><\/div>\n<div><b>1\u00a0767<\/b><span>orders<\/span><\/div>\n<\/div>\n<p><a class=\"pi\" href=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2023\/11\/seo-sea-smo-referencement-anthony-menard.jpg\"><img decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2023\/11\/seo-sea-smo-referencement-anthony-menard.jpg\" alt=\"Capture WooCommerce : 43 941 \u20ac de ventes brutes et 1 767 commandes, avec la hausse des ventes apr\u00e8s une intervention SEA, SEO et UI\/UX\" loading=\"lazy\"><\/a><\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec dark\" id=\"avis\">\n<div class=\"wrap av\">\n<div class=\"rv\">\n<p class=\"kick\">Customer reviews<\/p>\n<h2>What my marketing clients say<\/h2>\n<div class=\"av-s\">\n<div><b>4,7\/5<\/b><\/p>\n<div class=\"st0 big\" role=\"img\" aria-label=\"Rating of 4.7 out of 5\">\u2605\u2605\u2605\u2605\u2605<i aria-hidden=\"true\">\u2605\u2605\u2605\u2605\u2605<\/i><\/div>\n<p>25 public reviews on Google.<\/p>\n<\/div>\n<div><b>No. 1<\/b><\/p>\n<p>Marketing consultant Codeur.com, ranking as of November 8, 2025.<\/p>\n<\/div>\n<\/div>\n<p><a class=\"lk\" href=\"https:\/\/search.google.com\/local\/reviews?placeid=ChIJJyufxqV4siUReHY-l_Zd07k\">Read Google reviews<\/a><\/div>\n<div class=\"qs\">\n<figure class=\"q rv\">\n<blockquote><p>\u00ab[\u2026] manages our Google and Facebook campaigns and landing pages professionally. Results speak for themselves.\u00bb<\/blockquote><figcaption>Ruth Maman, Google reviews<\/figcaption><\/figure>\n<figure class=\"q rv\">\n<blockquote><p>\u00ab&quot;Effective advertising strategies and impeccable lead management.&quot;\u00bb<\/blockquote><figcaption>Initiativ&rsquo;ENR, avis Google<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec soft\" id=\"methode\">\n<div class=\"wrap\">\n<div class=\"ms-h rv\">\n<div>\n<p class=\"kick\">My method<\/p>\n<h2>Comment j&rsquo;obtiens ces baisses de co\u00fbt par lead<\/h2>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/am-illustration-mesurer.webp\" alt=\"Illustration d'une \u00e9quipe qui analyse une courbe sur un tableau\" width=\"1400\" height=\"547\"><\/div>\n<div class=\"st\">\n<div class=\"si rv\">\n<h3>Measure accurately<\/h3>\n<p>Suivi des conversions v\u00e9rifi\u00e9 avant tout lancement : formulaire, appel, vente. Sans mesure fiable, aucune baisse n&rsquo;est d\u00e9montrable.<\/p>\n<\/div>\n<div class=\"si rv\">\n<h3>Test large<\/h3>\n<p>Plusieurs annonces, audiences et pages d&rsquo;arriv\u00e9e en concurrence d\u00e8s le lancement, avec un co\u00fbt par lead cible.<\/p>\n<\/div>\n<div class=\"si rv\">\n<h3>Cut and reinforce<\/h3>\n<p>Je coupe ce qui ne convertit pas et je renforce ce qui marche : c&rsquo;est l\u00e0 que le co\u00fbt par lead baisse.<\/p>\n<\/div>\n<div class=\"si rv\">\n<h3>Follow the transformation<\/h3>\n<p>A cheap lead that never signs is useless: I also track the conversion rate of leads with you.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec\" id=\"faq\">\n<div class=\"wrap fq\">\n<div>\n<p class=\"kick\">Frequently Asked Questions<\/p>\n<h2>Ce qu&rsquo;on me demande sur ces r\u00e9sultats<\/h2>\n<\/div>\n<div>\n<details open>\n<summary>Are these figures verifiable?<\/summary>\n<p>Ils viennent directement des comptes Google Ads, Meta Ads, Google Search Console, Google Analytics et WooCommerce de mes clients. Lors d&rsquo;un rendez-vous, je peux vous montrer d&rsquo;autres \u00e9l\u00e9ments en partage d&rsquo;\u00e9cran.<\/p>\n<\/details>\n<details>\n<summary>Why are some customers anonymous?<\/summary>\n<p>Les donn\u00e9es de campagne d&rsquo;une entreprise sont confidentielles : co\u00fbts, volumes, mots-cl\u00e9s. Je ne cite un client par son nom qu&rsquo;avec son accord, comme Groupe R\u00e9novation de France, Initiativ&rsquo;\u00c9nergie et MCY France.<\/p>\n<\/details>\n<details>\n<summary>Why compare one year to another?<\/summary>\n<p>Les premi\u00e8res semaines servent \u00e0 tester annonces, audiences et pages, et les campagnes se stabilisent g\u00e9n\u00e9ralement d\u00e8s le premier mois. Comparer deux ann\u00e9es montre ensuite l&rsquo;effet du pilotage dans la dur\u00e9e : nouvelles annonces, audiences affin\u00e9es, budget concentr\u00e9 sur ce qui convertit.<\/p>\n<\/details>\n<details>\n<summary>Why are some campaigns being stopped?<\/summary>\n<p>Une campagne suit l&rsquo;activit\u00e9 du client. Les campagnes de r\u00e9novation \u00e9nerg\u00e9tique ont \u00e9t\u00e9 r\u00e9duites quand les aides MaPrimeR\u00e9nov&rsquo; ont chang\u00e9. D&rsquo;autres se sont arr\u00eat\u00e9es \u00e0 la fin d&rsquo;un programme ou au lancement de nouveaux produits.<\/p>\n<\/details>\n<details>\n<summary>What cost per lead can I expect in my sector?<\/summary>\n<p>Sur ces comptes, il va d&rsquo;environ 7 \u20ac pour les bornes de recharge \u00e0 30 \u20ac pour la d\u00e9fiscalisation. Votre co\u00fbt d\u00e9pendra de votre zone, de votre offre et de votre page d&rsquo;arriv\u00e9e. Je vous donne une estimation apr\u00e8s l&rsquo;analyse de votre compte, offerte.<\/p>\n<\/details>\n<details>\n<summary>Can you achieve the same results for me?<\/summary>\n<p>Je ne promets pas de chiffres \u00e0 l&rsquo;avance : chaque march\u00e9 est diff\u00e9rent. Je vous montre ce que la m\u00eame m\u00e9thode a produit ailleurs, puis je fixe avec vous un objectif de co\u00fbt par lead r\u00e9aliste d\u00e8s le d\u00e9part.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sec soft\" id=\"liens\">\n<div class=\"wrap zg\">\n<div>\n<p class=\"kick\">The factors behind these results<\/p>\n<h2>Choose the right channel<\/h2>\n<div class=\"tags\"><a href=\"https:\/\/anthonymenard.net\/en\/freelance-google-ads\/\">Google Ads and Bing Ads<\/a><a href=\"https:\/\/anthonymenard.net\/en\/freelance-meta-ads-expert-facebook-ads\/\">SMO and Meta Ads<\/a><a href=\"https:\/\/anthonymenard.net\/en\/consultant-seo-freelance\/\">SEO audit and monitoring<\/a><a href=\"https:\/\/anthonymenard.net\/en\/freelance-native-ads-taboola-outbrain\/\">Native Ads<\/a><a href=\"https:\/\/anthonymenard.net\/en\/expert-geo-chatgpt-ads\/\">GEO and ChatGPT Ads<\/a><a href=\"https:\/\/generation-de-leads.net\/\">Lead generation<\/a><\/div>\n<\/div>\n<div>\n<p class=\"kick\">See also<\/p>\n<h2>The creations that accompany these campaigns<\/h2>\n<div class=\"gd\"><a href=\"https:\/\/anthonymenard.net\/en\/portfolio\/#landing-pages\"><strong>My landing pages<\/strong><span>More than 250 pages produced for these sectors<\/span><\/a><a href=\"https:\/\/anthonymenard.net\/en\/expertise-webmarketing\/\"><strong>My web marketing expertise<\/strong><span>La vue d&rsquo;ensemble de mes leviers et de ma m\u00e9thode<\/span><\/a><\/div>\n<p><a class=\"more\" href=\"https:\/\/anthonymenard.net\/en\/qui-suis-je\/\">Who am I?<\/a><\/div>\n<\/div>\n<\/section>\n<section class=\"sec dark\" id=\"contact\"><div class=\"wrap ct\">\n<div class=\"rv\"><p class=\"kick\">Free quote<\/p><h2>Do you want the same curves?<\/h2><p class=\"lead\">Describe your activity and your current cost per lead: I'll tell you what's achievable, within 24 hours.<\/p>\n<div class=\"ways\"><a href=\"tel:+33634150051\">06 34 15 00 51 (phone and WhatsApp)<\/a><a href=\"mailto:contact@anthonymenard.net\">contact@anthonymenard.net<\/a><span>Offices in Ploumagoar (22970), by appointment only<\/span><\/div>\n<img decoding=\"async\" class=\"ct-il\" src=\"https:\/\/anthonymenard.net\/wp-content\/uploads\/2026\/11\/am-illustration-contact.webp\" alt=\"\" width=\"300\" height=\"286\" loading=\"lazy\"><\/div>\n<div class=\"form rv\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6003-o1\" lang=\"fr-FR\" dir=\"ltr\" data-wpcf7-id=\"6003\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/6205#wpcf7-f6003-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/pages\/6205#wpcf7-f6003-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"6003\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.4.1\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fr_FR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6003-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label>First and last name<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/label>\n<\/p>\n<p><label>Company<span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" autocomplete=\"organization\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span><\/label>\n<\/p>\n<p><label>Phone<span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" autocomplete=\"tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span><\/label>\n<\/p>\n<p><label>E-mail<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label>\n<\/p>\n<p class=\"full\"><label>Your need<span class=\"wpcf7-form-control-wrap\" data-name=\"your-need\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"your-need\"><option value=\"Google Ads ou Microsoft Ads\">Google Ads or Microsoft Ads<\/option><option value=\"Meta Ads\">Meta Ads<\/option><option value=\"G\u00e9n\u00e9ration de leads\">Lead generation<\/option><option value=\"SEO ou GEO\">SEO or GEO<\/option><option value=\"Strat\u00e9gie growth\">Growth strategy<\/option><option value=\"Motion design ou vid\u00e9o\">Motion design or video<\/option><option value=\"Cr\u00e9ation 2D ou 3D\">2D or 3D creation<\/option><option value=\"Landing pages\">Landing pages<\/option><option value=\"Plusieurs sujets\">Several topics<\/option><\/select><\/span><\/label>\n<\/p>\n<p class=\"full\"><label>Your message<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span><\/label>\n<\/p>\n<p class=\"full\"><span class=\"wpcf7-form-control-wrap\" data-name=\"accept-call\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"accept-call\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I agree to be contacted regarding my request.<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p class=\"full\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit my request\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>\u0394<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"124\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<small>Your contact details are used solely to respond to your request (<a href=\"https:\/\/anthonymenard.net\/en\/politique-de-confidentialite\/\">confidentiality<\/a>I do not offer internships or apprenticeships.<\/small><\/div>\n<\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Accueil R\u00e9sultats R\u00e9sultats et \u00e9tudes de cas : des leads moins chers, preuves \u00e0 l&rsquo;appui On parle souvent du budget g\u00e9r\u00e9. Je vous montre ce qu&rsquo;il a rapport\u00e9 : co\u00fbt par lead, volume, trafic et ventes, tir\u00e9s de mes comptes Google Ads, Meta Ads et Search Console. Demander un devis gratuitVoir les \u00e9tudes de cas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-6205","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9sultats webmarketing et \u00e9tudes de cas | A. M\u00e9nard<\/title>\n<meta name=\"description\" content=\"\u00c9tudes de cas Google Ads, Meta Ads et SEO : co\u00fbt par lead divis\u00e9 jusqu&#039;\u00e0 5, leads \u00d715,8, jusqu&#039;\u00e0 1,5 M\u20ac de budget g\u00e9r\u00e9 par an. 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