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Freelance web marketing expert: a comprehensive growth strategy

Google Ads, Bing Ads, Meta Ads, Native Ads, SEO, Geo, landing pages and creation: I bring together everything that attracts customers, all under one roof. You save time and every euro invested is measured.

Google PartnerMicrosoft Advertising PartnerResponse within 24 hours, no obligation
Illustration : analyser les résultats d'une stratégie webmarketing

In short

What does a multidisciplinary web marketing expert do?

A multidisciplinary web marketing expert manages your entire acquisition strategy: advertising, SEO, social media, AI engines, landing pages, and visuals. Anthony Ménard, a freelancer based in Ploumagoar, near Guingamp, has been doing this since 2012 for very small businesses, SMEs, and large corporations, with over 700 projects completed in France and internationally.

You don't need to coordinate a different provider for each channel. I start with your business objective, choose the relevant channels, and maintain a consistent message from the ad to the page that converts.

The essentials

  • Web marketing, infographics and growth strategy
  • Google Partner and Microsoft Advertising Partner
  • A single point of contact, from strategy to reporting
  • Over 700 projects since 2012
  • Over 250 landing pages created
  • 4.7/5 on Google, 25 public reviews
Codeur Rank : Anthony Ménard classé n°1 des consultants marketing en novembre 2025

My levers

All your web marketing in one place

Each lever has its own detailed page. Here, you have the overview to decide where to start.

SEA: Google and Bing Ads

Search, Performance Max and Display: requests from the moment campaigns go live, for a budget that you set.

See the SEA

SEO: Search Engine Optimization

Technical and semantic audit, content and netlinking to gain sustainable positions on Google.

See the SEO

SMO: Social Media and Meta Ads

Facebook and Instagram: targeting, ads and A/B testing to reach your customers where they spend their time.

See the SMO

Native Ads: Taboola and Outbrain

Your recommended content on media sites, to reach new audiences beyond Google and Meta.

See the native

GEO and ChatGPT Ads

Get cited by AI search engines and broadcast your ads in ChatGPT, in addition to SEO and SEA.

See the GEO

Landing pages

A dedicated page for each offer and a qualification form, to turn your clicks into requests.

View landing pages

Infographics and video

Ad visuals, motion design and 3D: your campaigns maintain the same image, without additional service providers.

View the portfolio

Lead generation

A complete system per sector: campaign, page and form, with tracking of cost per lead and conversion.

View the service

Growth strategy

I link your levers to your business objective, then I test, measure and reinforce what works.

See the growth approach

Functioning

A four-step growth strategy

Diagnosis

I analyze your market, your accounts, and your current figures. The Google Ads account audit is free; the full SEO audit costs €250 excluding VAT.

Strategy

I choose the levers according to your objective and budget, with a cost per target lead from the start.

Deployment

Campaigns, landing pages, content and visuals: I produce everything, you approve at each stage.

Measure

Conversion tracking, A/B testing, and clear metrics. We cut what doesn't convert, we reinforce what works.

Landing pages

Landing pages designed to convert

I have created over 250 landing pages. I design them with your campaigns in mind: the visitor finds the ad message and immediately knows they are in the right place.

  • A dedicated page for each offer
  • Custom design and copywriting
  • Qualification form linked to your CRM
  • Conversion tracking and A/B testing
Landing page pompe à chaleur 2026 réalisée pour MCY France

Figures to back it up

What my business represents in figures

700+projects completed since 2012
€1.2 millionof advertising budget managed per year
250+landing pages created
18 to 28 %of leads converted at three clients in energy renovation
42.1 kSEO clicks on a tracked website (Search Console, 2021-2022)
4,7/525 reviews were found on Google on October 30, 2026.

Benchmarks by sector

How much does a lead cost in your market?

These benchmarks are observed in campaigns, excluding fees. They vary according to the area, the season and the sector.

Cost per lead observed by sector
SectorCost per lead
Car and motorcycle insurance≈ €5
Charging station9 to 15 €
Real estate mandate10 to 25 €
Carpentry15 to 30 €
Roofing€20 to €30
Insurance and health€20 to €35
Real estate sale€20 to €35
Tax optimization and finance€20 to €40

No results guaranteed. Cost per lead is always linked to conversion rate: I track both.

Frequently Asked Questions

Before you entrust me with your web marketing

Why entrust all your web marketing to a single person?

You communicate directly with the person doing the work. Advertising, content, pages, and visuals remain consistent, and every result is displayed in the same place. You avoid coordinating multiple providers and paying twice for the same work.

Which lever should I start with?

It depends on your objective and timeframe. Advertising generates demand as soon as campaigns launch, while SEO and geo-targeting build lasting visibility. I'll start with the lever that will have the greatest impact on your sales.

How much does web marketing support cost?

The quote depends on the chosen strategies. Typical rates: SEO audit €250 excluding VAT, SEO monitoring from €300 excluding VAT per month, Google Ads management fees from €300 to €800 excluding VAT per month for a local tradesperson or very small business, excluding advertising budget. The Google Ads account audit is free.

Do you also create the landing pages and visuals?

Yes. I've created over 250 landing pages and I also design ad visuals, videos, and 3D models. Your campaigns don't have to wait for another provider, and the message remains consistent from the ad to the page.

In which sectors do you operate?

Housing and construction, real estate, insurance and brokerage, finance, energy renovation and B2B services. I work remotely throughout France and internationally, and I travel by appointment to Guingamp and the surrounding towns.

Free quote

Tell me about your project

A few lines are all I need to identify your priorities. You will receive a response within 24 hours.

06 34 15 00 51 (phone and WhatsApp)[email protected]Offices in Ploumagoar (22970), by appointment only

    Your contact details are used solely to respond to your request (confidentialityI do not offer internships or apprenticeships.
    To callFree quote