- Welcome
- SEA
Freelance Google Ads and Bing Ads Certified Partner
I create and manage your Google Ads and Bing Ads campaigns: Search, Performance Max, and Display, right through to the landing page and conversion tracking. You know exactly what each lead costs and what it brings in.
Response within 24 hours, no obligation
In short
What is a freelance Google Ads and Bing Ads consultant?
A freelance Google Ads and Bing Ads specialist creates, manages, and optimizes your search engine campaigns, without intermediaries. Anthony Ménard, a Google Partner and Microsoft Advertising Partner based in Ploumagoar, near Guingamp, manages €1.2 million in advertising budget annually for very small businesses, SMEs, and large accounts in France and internationally, from first click to measured lead.
Unlike organic search engine optimization (SEO), which is a long-term strategy, search engine advertising (SEA) makes you visible as soon as your campaigns go live, for a budget you set. Every sector has a place in it: the difference lies in the quality of the implementation and cost control.
The essentials
- Google Partner and Microsoft Advertising Partner
- Free account audit
- A single point of contact, from the announcement to the reporting
- Over 700 projects since 2012
- #1 marketing consultant according to Codeur.com, ranking as of November 8, 2025
- 4.7/5 on Google, 25 public reviews
What I do
Your campaigns managed from end to end
I set up both the web environment and the campaigns, to quantify each result.
Google Ads campaigns
Search, Display, Preroll and Performance Max: I choose the formats useful to your objective, I write the ads and I structure the groups by purchase intent.
Bing Ads Campaigns
Bing Ads, now Microsoft Advertising, displays your ads on Bing and Yahoo, reaching customers who don't use Google. This less-used channel maintains lower costs per click.
Targeting and keywords
Location, time of day, devices, and audience: your ad is shown to prospects who have a genuine intent. Negative keywords cut off unqualified clicks.
Landing pages
A dedicated page for each offer, the same message as the ad, and a qualification form. I've created over 250 landing pages.
Conversion tracking
Form, call, or quote: I set up follow-up in accordance with consent. You know the investment cost and its profitability (ROI, ROAS).
Continuous optimization
A/B testing of ads, bid adjustments, restructuring: I cut what doesn't convert and I strengthen what works.
My method
Four stages, from audit to management
Audit of your account
Budget leaks, keywords that don't convert, structure, opportunities. If you're starting from scratch, I'll analyze your market. Report within 48 hours, free of charge.
Two-line quote
Fees on one side, recommended advertising budget on the other, with a target cost per lead. No commitment required.
Launch
Account in your name, conversion tracking verified, campaigns built and exclusions set from day one.
Piloting
Continuous optimization and shared Looker Studio reporting: clicks, conversion rate, cost per lead and ROAS, without jargon.
Results
What a lead costs, and how many convert
Cost per lead is meaningless without conversion rate: I track both. Here are figures from three energy renovation clients, quoted with their permission: 18 to 28 (%) leads converted.
| Client and business | Cost per lead | Conversion rate | Cost per lead converted |
|---|---|---|---|
| MCY Franceheat pump | ≈ €27 | 22 % | ≈ €123 |
| French Renovation Groupexterior insulation | 21 € | 25 % | ≈ €84 |
| Energy Initiativeair conditioning | 14 € | 28 % | ≈ €50 |
| Energy Initiativelarge-scale renovation | 35 € | 18 % | ≈ €194 |
Converted lead: called, interested, eligible, appointment to be scheduled. Average advertising costs observed, excluding fees. They vary depending on the area and season: no results guaranteed.
Customer reviews
What my marketing clients say
25 public reviews on Google.
Marketing consultant Codeur.com, ranking as of November 8, 2025.
«"Effective advertising strategies and impeccable lead management."»
«[…] manages our Google and Facebook campaigns and landing pages professionally. Results speak for themselves.»
Prices
Clear fees, with no commission on your budget
The account audit is free. For a local craftsman or micro-enterprise, the approximate cost is €300 to €800 excluding VAT in fees per month, not including advertising budget.
- Fixed monthly fee, with no commission on the advertising budget
- The budget is paid directly to Google, into an account in your name.
- Recommended launch budget: €500 to €800 per month in local search
- Monthly contract, one month's notice
Cost per lead benchmarks
Frequently Asked Questions
What I am asked before entrusting my campaigns
How much does a freelance Google Ads consultant cost?
For a local tradesperson or very small business, expect to pay €300 to €800 excluding VAT in fees per month, not including advertising budget. The initial account audit is free, and I charge a flat fee, with no commission on your budget. Details are in my price guide.
What advertising budget should I plan for to get started?
A budget of €500 to €800 per month is sufficient to launch search campaigns in a local area. The optimal amount is then determined based on your actual cost per lead and your profit margin.
How long does it take to see results?
Your ads are visible as soon as they go live, and the first data starts appearing within the first week. Google's algorithms then need a learning period: results stabilize after several weeks. No results are guaranteed.
Why add Bing Ads to Google Ads?
Because part of your customer base uses Bing or Yahoo and never Google. The channel is less exploited, the cost per click is lower, and I manage it with the same method as Google Ads.
What does managing my campaigns entail?
Auditing, keyword research, campaign structure, ad copywriting, GDPR-compliant conversion tracking, bidding, negative keywords, A/B testing, and reporting.
What happens if we stop the mission?
The contract is monthly, with a one-month notice period. The Google Ads account is in your name: you retain control of the campaigns, history, and data.
My other levers
Google Ads benefits from being combined
Read also
To understand before deciding
Free quote
Tell me about your project
A few lines are all I need to identify your priorities. You will receive a response within 24 hours.
