- Welcome
- Native Ads
Freelance Native Ads: Taboola and Outbrain campaigns
I place your content in the recommendation sections of media sites, then link it to a high-converting page. You reach new audiences, beyond Google and meta tags.
In short
What is native advertising?
Native advertising, or Native Ads, displays your ads as recommended content on news sites and online media. Taboola and Outbrain are the best-known platforms. Anthony Ménard, a freelancer based in Ploumagoar, creates these campaigns, including landing pages and conversion tracking.
Native speakers reach someone who is reading, not someone who is searching. Therefore, they require content that explains before selling, and a landing page designed for this type of traffic. Outbrain acquired Teads in 2025 and adopted its name: both names refer to the same group.
The essentials
- Taboola and Outbrain (Teads) campaigns
- Titles and visuals created by me
- Custom-made landing page or sponsored article
- 0 % commission on your advertising budget
- A single point of contact, from the announcement to the reporting
- Over 700 projects since 2012
- 4.7/5 on Google, 25 public reviews
What I do
Your native campaigns supported from end to end
Native search engine optimization (NEO) is as much about the title and landing page as it is about the platform. I handle all three.
Taboola Campaigns
Account creation, campaign structure, zones, devices and bidding, with a target cost per lead set from the outset.
Outbrain Campaigns
The same method on Outbrain, which became Teads, to broaden your reach and compare results from one platform to another.
Titles and visuals
The title makes the click. I test several titles and images, then I keep the combinations that bring in contacts, not just clicks.
Articles and landing pages
Sponsored article, warm-up page or landing page with a qualification form. I have created more than 250 landing pages.
Site selection
Not all distribution sites are created equal. I exclude those that send clicks without contact and I favor those that convert leads.
Conversion tracking
Form, call or sale: I set up consent-respectful tracking to read the actual cost of each lead.
For whom?
Native advertising complements SEA and Meta Ads
I add it when it serves your objective and your budget allows: with €400 per month or with €10,000, the strategy is not the same. It does not replace Google Ads and Bing Ads, which capture a demand that has already been expressed.
When it's relevant
- Your offer needs to be explained before contact is made.
- Your Google or Meta campaigns are reaching their volume limit
- Your audience reads the online press
- You can test it over several weeks
- You have dedicated content or a dedicated page
My method
Four steps, from content to management
Analysis
Your offer, your margin, and your current results. I'll tell you if native marketing makes sense for you, or if another strategy should take precedence.
Content and page
Editorial angle, titles, visuals and landing page are designed together, with conversion tracking.
Launch
Account in your name, targeting established and several variants put in competition from the start.
Piloting
Excluded sites, renewed titles, adjusted bids and clear reporting on cost per lead and conversion.
Figures to back it up
A successful acquisition strategy, across all channels.
Prices
Clear fees, with no commission on your budget
The advertising budget remains separate: you pay it directly to the platform, into an account in your name.
- Landing page and campaign package: €1,500, two channels of your choice, including native advertising
- Management and optimization: €400 per month
- Taboola campaign only: price upon request
- 0 % commission on the advertising budget
Frequently Asked Questions
What I'm being asked about native advertising
What is the difference between Taboola and Outbrain?
Both distribute your content in recommendation blocks on media sites. Their publisher networks and audiences differ: I test based on your market and compare the results. Outbrain reverted to the Teads name in 2025 after its acquisition.
Is native advertising suitable for my business?
It's best suited for offers that benefit from explanation and for brands that want volume beyond Google and Meta. For urgent, local needs, I recommend Google Ads or Bing Ads instead. I'll tell you this right from the analysis.
How much does a Taboola or Outbrain campaign cost?
My landing page and campaign package costs €1,500, with two channels of your choice, and subsequent management costs €400 per month. A standalone Taboola campaign is priced on a quote basis. The advertising budget remains separate, with no commission charged by me.
Should it be an article or a landing page?
It depends on your offer. A simple offer can send users directly to a landing page. A more complex offer benefits from leading them through an article explaining the topic, then to the form. I test both approaches when the volume allows.
How long does it take to see results?
Initial data arrives immediately upon launch, but it then takes several weeks to filter out bad sites and weak headlines. No results are guaranteed: native advertising requires a testing phase before a cost per lead can be stabilized.
My other levers
The native benefits from being combined
Read also
To understand before deciding
Free quote
Tell me about your project
A few lines are all I need to identify your priorities. You will receive a response within 24 hours.
