- Welcome
- Expertise
Freelance web marketing expert: a comprehensive growth strategy
Google Ads, Bing Ads, Meta Ads, Native Ads, SEO, Geo, landing pages and creation: I bring together everything that attracts customers, all under one roof. You save time and every euro invested is measured.

In short
What does a multidisciplinary web marketing expert do?
A multidisciplinary web marketing expert manages your entire acquisition strategy: advertising, SEO, social media, AI engines, landing pages, and visuals. Anthony Ménard, a freelancer based in Ploumagoar, near Guingamp, has been doing this since 2012 for very small businesses, SMEs, and large corporations, with over 700 projects completed in France and internationally.
You don't need to coordinate a different provider for each channel. I start with your business objective, choose the relevant channels, and maintain a consistent message from the ad to the page that converts.
My levers
All your web marketing in one place
Each lever has its own detailed page. Here, you have the overview to decide where to start.
SEA: Google and Bing Ads
Search, Performance Max and Display: requests from the moment campaigns go live, for a budget that you set.
See the SEASEO: Search Engine Optimization
Technical and semantic audit, content and netlinking to gain sustainable positions on Google.
See the SEOSMO: Social Media and Meta Ads
Facebook and Instagram: targeting, ads and A/B testing to reach your customers where they spend their time.
See the SMONative Ads: Taboola and Outbrain
Your recommended content on media sites, to reach new audiences beyond Google and Meta.
See the nativeGEO and ChatGPT Ads
Get cited by AI search engines and broadcast your ads in ChatGPT, in addition to SEO and SEA.
See the GEOLanding pages
A dedicated page for each offer and a qualification form, to turn your clicks into requests.
View landing pagesInfographics and video
Ad visuals, motion design and 3D: your campaigns maintain the same image, without additional service providers.
View the portfolioLead generation
A complete system per sector: campaign, page and form, with tracking of cost per lead and conversion.
View the serviceGrowth strategy
I link your levers to your business objective, then I test, measure and reinforce what works.
See the growth approachFunctioning
A four-step growth strategy
Diagnosis
I analyze your market, your accounts, and your current figures. The Google Ads account audit is free; the full SEO audit costs €250 excluding VAT.
Strategy
I choose the levers according to your objective and budget, with a cost per target lead from the start.
Deployment
Campaigns, landing pages, content and visuals: I produce everything, you approve at each stage.
Measure
Conversion tracking, A/B testing, and clear metrics. We cut what doesn't convert, we reinforce what works.
Landing pages
Landing pages designed to convert
I have created over 250 landing pages. I design them with your campaigns in mind: the visitor finds the ad message and immediately knows they are in the right place.
- A dedicated page for each offer
- Custom design and copywriting
- Qualification form linked to your CRM
- Conversion tracking and A/B testing
Figures to back it up
What my business represents in figures
Benchmarks by sector
How much does a lead cost in your market?
These benchmarks are observed in campaigns, excluding fees. They vary according to the area, the season and the sector.
| Sector | Cost per lead |
|---|---|
| Car and motorcycle insurance | ≈ €5 |
| Charging station | 9 to 15 € |
| Real estate mandate | 10 to 25 € |
| Carpentry | 15 to 30 € |
| Roofing | €20 to €30 |
| Insurance and health | €20 to €35 |
| Real estate sale | €20 to €35 |
| Tax optimization and finance | €20 to €40 |
No results guaranteed. Cost per lead is always linked to conversion rate: I track both.
Frequently Asked Questions
Before you entrust me with your web marketing
Why entrust all your web marketing to a single person?
You communicate directly with the person doing the work. Advertising, content, pages, and visuals remain consistent, and every result is displayed in the same place. You avoid coordinating multiple providers and paying twice for the same work.
Which lever should I start with?
It depends on your objective and timeframe. Advertising generates demand as soon as campaigns launch, while SEO and geo-targeting build lasting visibility. I'll start with the lever that will have the greatest impact on your sales.
How much does web marketing support cost?
The quote depends on the chosen strategies. Typical rates: SEO audit €250 excluding VAT, SEO monitoring from €300 excluding VAT per month, Google Ads management fees from €300 to €800 excluding VAT per month for a local tradesperson or very small business, excluding advertising budget. The Google Ads account audit is free.
Do you also create the landing pages and visuals?
Yes. I've created over 250 landing pages and I also design ad visuals, videos, and 3D models. Your campaigns don't have to wait for another provider, and the message remains consistent from the ad to the page.
In which sectors do you operate?
Housing and construction, real estate, insurance and brokerage, finance, energy renovation and B2B services. I work remotely throughout France and internationally, and I travel by appointment to Guingamp and the surrounding towns.
Free quote
Tell me about your project
A few lines are all I need to identify your priorities. You will receive a response within 24 hours.




