- Welcome
- GEO
GEO Expert and ChatGPT Ads
ChatGPT Ads has been open to French advertisers since August 24, 2026. I launch your campaigns and your GEO strategy to transform conversations with AI into qualified leads.
In short
ChatGPT Ads and GEO, what are we talking about?
ChatGPT Ads is OpenAI's advertising platform, and GEO encompasses all the techniques that get generative AI to mention your brand. Anthony Ménard, a freelance marketing consultant based in Ploumagoar, Google Partner and Microsoft Advertising Partner, designs your ChatGPT Ads campaigns and your GEO strategy, right through to lead qualification.
Example of broadcasting in ChatGPT: the question, then the sponsored card
ChatGPT Ads
OpenAI's advertising network, explained simply
ChatGPT Ads, often called OpenAI Ads, is integrated into the ChatGPT interface. When a conversation expresses a commercial intent (comparing providers, preparing a purchase, searching for a solution), a sponsored card can appear below the AI's response: your brand, a visual, a headline, and a link to your website or landing page.
Tested in the United States since February 2026, the platform has been open in France and 31 other European markets since August 24, 2026. Ads are shown to users of the free Free and Go plans, representing the vast majority of ChatGPT's audience. After Google Ads and Meta Ads, a third major advertising ecosystem has just emerged.
Intent-based targeting
No keyword purchase: the ad is triggered by the context and intent of the ongoing conversation.
Native and transparent format
A clearly identified sponsored map, separate from the AI response, which it cannot influence.
Massive audience
Hundreds of millions of weekly users worldwide, now monetized in Europe.
First come, first served
Competition is still limited: advertisers who test today are building the history and the lead of tomorrow.
What I do
My services include ChatGPT Ads, OpenAI and GEO
End-to-end support, from accessing the ad network to qualifying your leads in your CRM. My focus remains on cost per qualified lead, not impression volume.
Creation and management of your campaigns
- Opening of access to the management system, via partners or self-service
- Strategy of intentions and communication angles
- Sponsored cards: visuals and taglines
- Custom audiences, inclusions and exclusions
- Budget management and gradual ramp-up
- Clear, lead-oriented, and profitability-focused reporting
GEO strategy and content for AI
Get your brand cited by ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews, with structured pages, extractable responses, schema.org data and EEAT signals.
Landing pages and conversion funnels
Dedicated, fast pages designed to convert AI-generated traffic, leveraging expertise developed on generation-de-leads.net, my lead generation environment.
Tracking, CRM and qualification
Proper attribution, scoring and automation: every euro invested is measured down to the signed lead, campaign by campaign, source by source.
SEA and Social Ads Synergy
ChatGPT Ads does not replace your other strategies: Google Ads, Microsoft Advertising and Meta Ads provide support, with Partner status on Google and Microsoft.
GEO
Be visible where your customers ask their questions
Generative Engine Optimization (GEO) enables generative AI to understand, reuse, and cite your content. It extends the natural referencing SEO positions your pages in traditional search results, while GEO makes your brand a leading source in responses from ChatGPT, Gemini, Perplexity, or AI Overviews. Combined with ChatGPT Ads, it creates a dual presence: your brand is mentioned in the response, and your offer is displayed directly below.
AI Visibility Audit
I test key queries in your sector on generative search engines: where you appear, where your competitors appear, and why.
Content structuring
Direct and extractable responses, thematic clusters, schema.org data: pages that are easy for an AI to cite.
Authority and endorsements
Third-party sources, opinions, consistency of information: AIs cite first what the web corroborates.
Measurement and iteration
I track citations, AI traffic and conversions, then adjust content and campaigns.
My profile
Media buyer, developer and creator of lead generation environments
I manage €1.2 million of advertising budget per year and I own generation-de-leads.net, specializing in lead generation environments: landing pages, tracking, CRM and nurturing.
I don't just distribute your ads. I build what transforms clicks into customers, with a single point of contact.
Reference points
«"Effective advertising strategies and impeccable lead management."»
Frequently Asked Questions
ChatGPT Ads and GEO: your questions
Is ChatGPT Ads available in France?
Yes. Following a pilot phase in the United States launched in February 2026, OpenAI opened ChatGPT Ads in France and 31 European markets on August 24, 2026. Access is being rolled out gradually via OpenAI and its partners, with a self-service manager being deployed for SMEs.
Are OpenAI Ads and ChatGPT Ads the same thing?
Yes. The official name of the program is ChatGPT Ads: it's OpenAI's advertising network integrated into ChatGPT. In common usage, people refer to it interchangeably as OpenAI Ads, ChatGPT Ads, or ChatGPT advertising.
How does targeting work on ChatGPT Ads?
It relies on the context and intent of the ongoing conversation, the user's language and general location, and not on purchased keywords. Advertisers can import custom audiences, but never have access to the content of the conversations.
Who sees the ads in ChatGPT?
Ads are only displayed to users of the free Free and Go plans. Plus, Pro, Business, Enterprise, and Edu subscriptions remain ad-free.
What is the difference between GEO and SEO?
SEO aims to rank your pages in traditional search results. GEO aims to get your brand mentioned and recommended in responses generated by AI such as ChatGPT, Gemini, Perplexity, or Google's AI Overviews. The two disciplines reinforce each other.
What budget should I plan for to get started?
It all depends on your sector, your objectives, and the value of a lead to your business. I favor a test-based approach: a controlled start-up budget, precise measurement of the cost per lead, then scaling up based on what works.
Prices
Position yourself before your competitors
Each new advertising channel rewards early adopters: this was true for Google Ads and Meta, and it's true for ChatGPT Ads and GEO. Pricing depends on your industry and objectives: I'll outline it in a free quote with concrete recommendations. Response within 24 hours, in France and internationally.
Read also
To understand before deciding
Free quote
Tell me about your project
A few lines are all I need to identify your priorities. You will receive a response within 24 hours.
